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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Latency Table
B) Rolling Calculation
C) Custom Dimension Cohort
D) Conversion Metric Cohort

2. Which actions should be performed before generating a trend analysis report in Adobe CJA?
(Select two.)
Response:

A) Enable Real-Time Data Sync
B) Apply a Date Range Filter
C) Create Data Export Rules
D) Define Metrics and Dimensions

3. Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A) Enable dynamic date ranges in the report.
B) Create a new calculated metric for monthly purchases.
C) Update the date range filter to include the last 12 months.
D) Reassign the report to a different campaign.

4. A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
Response:

A) Report will show orders that were placed only after promotion page was viewed in the reporting window
B) Report will not show any orders as sequential definitions are not allowed with 'Person' level containers
C) Report will show orders that were placed after promotion page was viewed and may show orders placed before that page
D) Report will only show sessions where the promotion page was not viewed

5. Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
Response:

A) Use Predefined Data Views
B) Validate Profile Permissions
C) Enable Identity Resolution
D) Apply Data Retention Rules

Solutions: