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Facebook Certified media buying professional Sample Questions:

1. What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

A) Ad Recall
B) Brand Awareness
C) Purchase Consideration
D) Cost Per Click

2. An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

A) For every $1 you spend on a campaign, you generate $3.5 of revenue.
B) For every $1 of revenue, you spend $1.71 in advertising.
C) For every $1 you spend on a campaign, you generate $1.71 of revenue.
D) For every $10 you spend on a campaign, you generate $1.71 of revenue.

3. You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A) Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
B) Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
C) Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
D) You need to go to the Ad Account and assign the agency as partner.
E) The agency needs to create a new pixel and install it to the website.

4. Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.

A) Saved/Core Audiences
B) Email Database
C) Customer Database
D) Website with no pixel
E) Fan Page

5. You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

A) Campaign #1 has the highest ROAS of 63.20
B) Campaign #2 has the lowest ROAS of 1.87
C) Campaign #2 has the lowest ROAS of 1.72
D) Campaign #3 has the lowest ROAS of 9.95
E) Campaign #3 has the highest ROAS of 63.20
F) Campaign #3 has the lowest ROAS of 1.87

Solutions: