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Facebook Certified Community Manager Sample Questions:

1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The link and video post garnered more awareness than the picture post
B) The link post should be promoted with ads if the primary goal is reach
C) The picture post is the most successful if reach is more important than engagement
D) The video post should be promoted with ads if the primary goal is engagement

2. A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)

A) Post a link to the group rules that are relevant to this topic.
B) Remove and block members who violated the guidelines.
C) Delete the post immediately and message involved members.
D) Remove comments from unreliable sources on the post.

3. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Create a poll for feedback on the milk formula.
B) Develop content that encourages sharing photos and stories.
C) Create a post announcing the release of the latest formula milk
D) Ask members to share their favorite post from the group on their profiles.

4. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Include a discussion question about the product that is being launched
B) Post a link to a press release announcing a product launch
C) Ask follow-up questions as people leave feedback
D) Partner with influencers to generate posts about the launch

5. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
B) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
C) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
D) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time

Solutions: