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Marketo MCE日本語 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Learn how a lead status goes from anonymous to known and how to change a lead status
  • Create a custom view of leads: Custom Tab for Lead Detail
Topic 2
  • Understand standard system Smart Lists and create Smart Lists to segment leads
  • Customer Data, Leads and Lists Topics
Topic 3
  • Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import
  • Add social tools to landing pages:Social buttons
Topic 4
  • How to send out an email when a lead fills out a form: Email Auto Response
  • Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
Topic 5
  • Event Management with Marketo: Understanding Event Programs
  • What are my leads doing: How to Review the Activity Log
Topic 6
  • Set up a logical, scalable foldering system: Understanding Local Assets in a Program
  • Upload images and files, or grab them from the web
Topic 7
  • Identify junk data, learn about merge
  • de-dupe:Working with Duplicate Leads
  • Control your Lead Database: Data Management
Topic 8
  • Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists
  • Upload a list of leads: Import a List of Leads
Topic 9
  • Define a foldering and naming protocol consistent with Marketo’s best practices
  • Configure fields for data integrity Create a Program Channel

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

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Marketo Certified Professional, the MCE test will include the following topics:

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  • Targeting and personalization (16%)
  • Analysis and reports (16%)
  • Main administration (20%)
  • Application and operation (18%)

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Prerequisites for Marketo Certified Expert, MCE Exam

At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:

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  • 1 year of experience as an advertising and marketing automation professional

  • Marketing automation tools

  • Basic knowledge of marketing automation.

  • 1 to 2 years of experience in advertising and general marketing

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