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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Where would you add a topic profile

A) Workspace settings
B) Social studio engage
C) Social studio automate
D) Admin settings

2. How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

A) STO predicts the best time to send a message for each contact through Journey Builder
B) STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
C) STO can help send SMS messages at the time individuals are most likely to engage with the message
D) STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email

3. Where are Topic Profiles configured for use in Command Center?

A) Command Center Admin
B) Social Studio Automate
C) Social Studio Admin
D) Social Studio Engage

4. Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A) Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
B) Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
C) Do not use a filter in the entry source to filter more than 50% of your contacts
D) Make sure you are connected to a fiber internet connection.
E) Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.

5. What are three out of-the-box product capabilities of Interaction Studio?

A) Behavioral tracking of each visitor or customer with business context
B) A single customer profile that unifies data of each individual
C) Machine learning and Al functionality
D) Managing Direct mail campaigns
E) E-commerce point of sale features

Solutions: