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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?

A) A new visitor record will be created.
B) A new Account will be created.
C) No new record will be created.
D) A new prospect record will be created.

2. What happens if a prospect is removed from a drip program and later added back?

A) They will skip the first step and move to the second step.
B) They will start the drip campaign again.
C) Prospects can't be added to drip campaigns after they have been removed.
D) They will resume the drip where they left off

3. What Information does the tooltip above each step on the engagement studio program report provide?

A) High-level metrics only for prospects who have skipped each step
B) High-level metrics only for prospects waiting to complete each step
C) High-level metrics only for prospects who have completed the step
D) High-level metrics only for prospects who left the program at each step

4. What are two benefits of the engagement studio tasting experience?
Choose 2 answers

A) Visualizing a prospect's possible paths
B) Understanding the timeline of the program
C) Evaluating email template options for the program
D) Measuring a specific step's performance

5. Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

A) Viewing the Opportunity in Opportunity Reports
B) Manually deleting the Opportunity in Marketing Cloud Account Engagement
C) Manually editing the Opportunity In Marketing Cloud Account Engagement
D) Referencing the Opportunity in automation rules

Solutions: