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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. What is a true statement about Subscriber Key? (Choose 3)

A) Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
B) Subscriber Key determines what update types will be available when importing data
C) Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
D) Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
E) Subscriber Key and Primary Key are interchangeable terms

2. A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

A) In Einstein content
B) Specialized content
C) Audience segmentation
D) Dynamic content
E) In Personalization strings

3. The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content are a. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

A) Create an HTML content block.
B) Create a Free Form content block.
C) Create an Image content block.
D) Create a Text content block.

4. EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)

A) HTML Paste template with Content Boxes
B) Standard Template with Content boxes
C) HTML Paste
D) Mobile Design Template with Content Boxes
E) Mobile Design template

5. To make a data extension sendable what must it contain. (Select Two)

A) Email Address
B) Subscriber Key
C) Link ToolTip
D) Primary Key

Solutions: