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Adobe Marketo Engage Architect Master Sample Questions:

1. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Leverage a single-touch attribution model
B) Evaluate only engagement stream performance
C) Use Program Tags for attribution
D) Create static lists for webinar attendees

2. What should be the first step when defining project boundaries?

A) Conduct stakeholder interviews
B) Document the reporting structure
C) Analyze the lead scoring model
D) Review the campaign execution process

3. A company has a lead form and wants to enrich their database immediately after a form is filled out. They have a subscription with a third-party enrichment service, which provides data that helps the company with better personalization and targeting.
What is the best integration method to collect this data from a third-party platform?

A) Integrate with a CRM to enrich the data
B) Create a webhook to request the information
C) Use Marketo's native enrichment feature to integrate the third-party platform
D) Create an API to sync the data

4. A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements?

A) Add a lead stage for every action, such as white paper download or event registration.
B) Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance
C) Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration
D) Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration

5. A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A) Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
B) In the Admin section, select the field and enable the "Block Field Updates" feature
C) In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
D) Create a custom Javascript on the frontend webpage to verify data before form submission

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