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DMI CPDSv2.0 Exam Syllabus Topics:

SectionObjectives
Topic 1: Content and Communication- Digital Communication Techniques
  • 1. Customer-Centric Messaging
  • 2. Thought Leadership
  • 3. Content Sharing
Topic 2: Digital Selling Fundamentals- Digital Sales Landscape
  • 1. Digital Sales Processes
  • 2. Social Selling Principles
  • 3. Modern Buyer Behaviour
Topic 3: Sales Technology and CRM- Digital Sales Tools
  • 1. CRM Utilization
  • 2. Sales Automation
  • 3. Pipeline Management
Topic 4: Personal Branding and Online Presence- Professional Brand Development
  • 1. LinkedIn Profile Optimization
  • 2. Trust and Credibility Building
  • 3. Professional Networking
Topic 5: Social Selling and Engagement- Prospect Identification and Engagement
  • 1. Lead Generation
  • 2. Relationship Building
  • 3. Social Listening
Topic 6: Performance Measurement and Optimization- Analytics and Reporting
  • 1. Performance Analysis
  • 2. Continuous Improvement
  • 3. Sales Metrics

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