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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) The metric of "1" actually means she was the only person with that keyword.
B) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
C) Her ad is not a promoted video so it will always say "1" in this metric.
D) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.

2. Larry has just created a new Google AdWords account as part of his signup for the YouTube
promoted videos process. What is the fee associated with the account activation?

A) There is a $5 fee for the account activation.
B) There is a $55 fee for the account activation, but $50 is reimbursed with the first YouTube promoted video costs.
C) There is a $25 fee for the account activation.
D) There is no fee for the account activation.

3. You are a consultant to Mary's company for her Google AdWords account. Mary would like to
target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?

A) Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
B) Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
C) Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.
D) Mary can use your YouTube account for her company in order to get her ads on YouTube.

4. Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?

A) 10MB
B) 50MB
C) 1MB
D) 100MB

5. Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?

A) Banner ad
B) Image ad
C) In stream video
D) In video overlay

Solutions: