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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Topic 1: HP Value Proposition and Differentiation- Security and managed print services
- Reliability and total cost of ownership
- Sustainability and environmental considerations
Topic 2: Customer Needs and Business Requirements- Cost optimization and efficiency drivers
- Enterprise printing workflows and document management
- Small and medium business printing needs
Topic 3: Sales Fundamentals- Consultative selling approach
- Basic competitive positioning
- Solution mapping to customer requirements
Topic 4: HP Imaging and Printing Portfolio Overview- Print solutions and services ecosystem
- Inkjet and Laser printing technologies
- Printer and multifunction device categories

HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What are common purposes of a business related document? (Select two.)

A) generates revenue
B) generates new business
C) enables green initiatives
D) enables processes
E) simplifies employee workflows


2. Which statement is true about the worldwide street price of imaging and printing devices?

A) The price is staying the same.
B) The price is going down.
C) The price is going up
D) The price is fluctuating.


3. What is likely to happen when a business customer begins using more color in the marketing documents that they send to customers?

A) increased response from customers
B) decreased response from customers
C) decreased costs of printing marketing documents
D) increased costs of mono printing


4. The office color market is divided into groups based on how they use color. An individual who requires color consistency, advanced finishing features, and who uses many different software applications belongs in which office color group?

A) Technical user
B) Graphic design artist
C) Sales professional
D) Marketing professional


5. What are three of the six stages of the technology lifecycle? (Select three)

A) Purchasing
B) Assessment
C) Repair
D) Planning
E) Procurement
F) Evaluation
G) Deployment


Solutions:

Question # 1
Answer: A,B
Question # 2
Answer: D
Question # 3
Answer: A
Question # 4
Answer: B
Question # 5
Answer: B,D,F

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