Exam Name: Oracle Eloqua Marketing 2024 Implementation Professional
Certification Provider: Oracle
Corresponding Certification: CX Marketing
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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration - Landing page configuration and customization - Tracking script and microsite setup |
| CRM Integration & Advanced Services | 13% | - Integration setup, troubleshooting and closed-loop reporting - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities |
| Branding, Deliverability & Email Management | 13% | - Email configuration, personalization and compliance - IP warming and deliverability setup - Subscription and preference management |
| Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Data Management & Import/Export | 14% | - Data import/export tools and automation - Data standardization and prioritization - Contact/account fields, views and custom objects |
| Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Automation logic and workflow design - Campaign Canvas configuration and usage |
| Security & Administration | 12% | - Company and instance settings - User creation and security groups - Asset permissions and contact-level security |
| Eloqua Fundamentals & Data Model | 15% | - Data objects, relationships and data capture - Platform architecture and core concepts - Data enhancement and AppCloud usage |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?
Response:
- A. Use Advanced segmentation to better target the audience.
- B. Use Dynamic Content to capture additional audience data.
- C. Use Progressive Profiling to increase data collection from web forms.
- D. Use Form Validation to improve the quality of incoming data.
Correct Answer: B 🗳️
Which three list types are uploaded during Eloqua implementation? (Choose three.)
- A. Hard Bouncebacks
- B. Unsubscribers
- C. Sales Owners
- D. Master Exclude Domains
- E. Geographic Regions
Correct Answer: A,B,D 🗳️
Which statement is an accurate definition of a secure microsite? (Choose the best answer.)
- A. A secure microsite uses SSL to encrypt the data that is passed between a visitor's browser and the web server.
- B. All secure microsites require visitors to log in before they can view the site's content.
- C. A secure microsite is used only when no sensitive data will be transmitted between the browser and the web server.
- D. A secure microsite is only displayed after a contact submits an Eloqua form.
Correct Answer: A 🗳️
After a Data Import has been created and saved, which two import settings can be modified? (Choose two.)
- A. Import Purpose
- B. Schedule
- C. Priority Source
- D. Import Name
Correct Answer: B,C 🗳️
Which three are required to successfully integrate an externally hosted form into a client's website? (Choose three.)
- A. a list of all processing steps on the Eloqua form
- B. tracking script HTML, including required hidden fields
- C. form HTML
- D. post URL action
- E. at least one check box field on the form
Correct Answer: B,C,D 🗳️
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