Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Certification Provider: SAP
Corresponding Certification: SAP Certified Technology Associate
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C_C4H260_01 Exam Certification Details:
| Duration: | 180 mins |
| Exam: | 80 questions |
| Languages: | English |
| Cut Score: | 59% |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Level: | Associate |
SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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SAP C_C4H260_01 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign and Journey Orchestration | >12% | - Marketing calendar concept - Campaign categories and actions - Journey design and execution - Permission checks and workflow configuration |
| Marketing Planning and Performance | <8% | - Budget and performance tracking - Planning structures |
| Business Administration | 8% - 12% | - System setup and configuration - User and role management - Application settings |
| Segmentation | 8% - 12% | - Attribute and filter usage - Segmentation building - Target group management |
| Dynamic Customer Profiling | >12% | - Score Builder usage - Data anonymization options - Contact/lead/opportunity data model - Best record concept |
| Commerce Marketing | <8% | - Commerce integration scenarios - Offer/product recommendations |
| Marketing Analytics | <8% | - Report Gallery usage - Analytics Stories creation - Key performance indicators |
| Integration and Data Upload | >12% | - Integration error handling - Data replication and monitoring - Data upload and transformation - Integration with SAP Sales/Commerce Cloud |
| Lead- and Account-Based Marketing | <8% | - Account-based marketing setup - Contact-to-lead conversion process - Lead lifecycle management |
| Extensibility | >12% | - Custom business objects - Data model enhancement - Extensibility tools and options - CDS views and custom analytics |
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