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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

A. Filter Activity
B. Data Filter
C. Filtered Group
D. SQL Query Activity

Question 2

A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers

A. The test administrator manually selects the version to send to the remainder.
B. The system automatically sends the winning version to the remainder audience.
C. The test administrator chooses which subscribers to place in each audience.
D. The test administrator selects the desired audience test segment sizes.

Question 3

Which of the following is not a valid data type of list model?

A. Decimal
B. Numeric
C. Text
D. Date

Question 4

What are the ways that data can be imported into the marketing cloud? (Choose 3)

A. Import Activity
B. Query Activity
C. Import Wizard
D. API

Question 5

Which feature can segment on behavioral data?

A. Import Activity
B. Data Filter
C. Tracking
D. Data Extension

Solutions: