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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Manager Files in File Transfer.
B) Specify character encoding in import file.
C) Configure Field-Level Encryption in import file.

2. A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A) Einstein STO Activity
B) Engagement Split
C) Wait Until Activity

3. Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A) _sent Dataview
B) 'Subscribers Not Sent To* report
C) Not Sent Tracking Extract

4. A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A) Subject and Preheader Validation
B) Subscriber Preview and test Send
C) Content Detective

5. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Engagement Scoring
B) Einstein Messaging Insight
C) Einstein Copy insights

Solutions: