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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client's data consists of three data streams as follows:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Which data stream should be set as a parent?

A) Data Stream C
B) Data Stream B
C) Any of the data streams can technically be the parent
D) Data Stream A

2. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A) All fields are mapped except for the Creative Name
B) All fields are mapped except for the Media Buy Key.
C) All fields are mapped except for the Media Buy Name.
D) All fields are mapped except for the Campaign Key

3. An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?

A) Populate the logic within a custom measurement. No need to change Aggregation.
B) Populate the logic within a custom measurement. Set Aggregation to AVG.
C) Populate the logic within a custom measurement. Set Aggregation to SUM.
D) Unmap it, as Datorama will calculate it automatically.

4. A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:


The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?

A) vLookuP
B) Calculated Dimension
C) Mapping Formulas
D) Patterns

5. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:

Which formula will return the desired values?

A) EXTRACT(csv[campaign_name!;@',1)
B) EXTRACT(csv[campaign_name'],-,0)
C) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
D) LEFT(EXTRACT(csy['campaign_name]],~',0),3)
E) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)

Solutions: