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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?

A) The list is archived to the Recycle Bin and the deleted prospect is restored.
B) The list is not deleted because it contains active prospects.
C) The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
D) The list and the two remaining prospects are archived to the Recycle Bin.

2. What information can you access on the Prospect List?

A) Prospect's Company
B) Prospect's Email Address
C) Date of prospect's last activity
D) Prospect's Score
E) Prospect's Name
F) Date of when prospect converted from a visitor
G) Prospect's Title
H) Prospect's Grade

3. What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

A) Action
B) Rule
C) Trigger
D) End

4. LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

A) Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
B) Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.
C) Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.
D) Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.

5. A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

A) Total Sent and Suppression Rate
B) Total Opt Outs and Hard Bounces
C) Tracker Domain Verification and Open Rate
D) Click-Through Rate and Soft Bounces

Solutions: