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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to Held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should a consultant recommend to meet the criteria?

A) Use Data Extension Extract and Import activities from Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder.
B) Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
C) Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.
D) Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

2. A company synchronizes CRM Contacts into Marketing Cloud every fifteen minutes. Marketing users complain that recently updated customer preferences are sometimes missing from campaigns launched immediately after CRM changes. Which explanation is most likely?

A) Publication Lists block synchronized updates.
B) Subscriber Keys prevent CRM synchronization.
C) Journey Builder caches CRM records permanently.
D) Synchronized Data Extensions update according to scheduled synchronization rather than instantly.

3. A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A) _Complaint
B) _BusinessUnitUnsubscribes
C) _Subscribers
D) _Unsubscribe

4. Northern Trail Outfitters (NTO) wants to send out a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection.
NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions. Which activity would they use to accomplish this?

A) Decision Split Activity using only Journey Data
B) Decision Split Activity using only Contact Data
C) Decision Split Activity using both Contact and Journey Data
D) Einstein Split Activity

5. A business requires consultants to identify campaign failures before marketers arrive each morning. Nightly automations execute hundreds of activities across multiple Business Units.
Which recommendation provides the most proactive operational design?

A) Review Automation Studio manually every morning.
B) Implement automated monitoring and failure notifications with detailed logging.
C) Create duplicate automations as backups.
D) Schedule automations only during business hours.

Solutions: