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Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Set up users, roles, and permissions - Configure account settings and business units - Manage sender profiles and deliverability settings - Configure lists and populations |
| Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Build decision trees and branching logic - Apply personalization and dynamic content - Implement triggered and real-time journeys - Map customer journeys across channels |
| Discovery and Design | 18% | - Identify integration points and data flows - Analyze customer data and segmentation needs - Document current state and desired future state - Gather requirements and understand business objectives - Define success metrics and KPIs |
| Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Analyze campaign performance - Track engagement and conversion metrics - Configure and interpret standard reports - Build custom reports and dashboards |
| Email Marketing | 18% | - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement - Create and optimize email content - Apply template and content block strategies - Implement A/B testing andsend time optimization |
| Automation and Data Management | 14% | - Implement SQL activities for data processing - Configure imports and exports - Manage contact data and data hygiene - Utilize automation studio effectively - Build and manage automation workflows |
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