Google Search Advertising Advanced Exam Practice Test: adwords-search Exam
"Google Search Advertising Advanced Exam Practice Test", also known as adwords-search exam, is a Google Certification. With the complete collection of questions and answers, PrepPDF has assembled to take you through 235 Q&As to your adwords-search Exam preparation. In the adwords-search exam resources, you will cover every field and category in Adwords Certification helping to ready you for your successful Google Certification.
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Google adwords-search Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Measurement and Performance Analysis | 15% | - Conversion tracking
|
| Ad Creation and Optimization | 25% | - Text ad and extension usage
|
| Campaign and Strategy Fundamentals | 20% | - Keyword strategy
|
| Audience and Targeting | 15% | - Audience segmentation
|
| Bidding and Automation | 25% | - Manual bidding strategies
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?
- A. Managed account budgets can't start and end on the same day for more than three managed accounts.
- B. Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.
- C. Managed account budgets must be approved by two parties before the ad will begin display.
- D. Managed account budgets cannot exceed $100 per day.
Correct Answer: B 🗳️
You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?
- A. The ad must be opted into the Google Network.
- B. The ad must be reviewed and approved.
- C. The ad must meet the partner requirements.
- D. The ad must be prepaid for thirty days.
Correct Answer: D 🗳️
Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?
- A. Yes, Nancy can do this through Google AdWords' Ad scheduling.
- B. No, Google AdWords can automatically change the bids, but only for seven-day increments .
- C. Yes, Nancy can do this through Google AdWords' Demographic bidding.
- D. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
Correct Answer: A 🗳️
Which of the following provides the most information about a campaign's overall performance?
- A. Placement performance report
- B. Clicks
- C. CPC
- D. CTR
Correct Answer: D 🗳️
Which of the following statements is true about CPM ads in the Google Content Network?
- A. CPM ads are not allowed in the Google Content Network.
- B. CPM ads always occupy the entire ad space on a web page in the Google Content Network.
- C. CPM ads require text only in the Google Content Network.
- D. CPM ads require prepayment to participate in the Google Content Network.
Correct Answer: B 🗳️
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