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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?

A) Unica
B) Retail Store Solutions for POS
C) Sterling Configure, Price, Quote (CPQ)
D) WebSphere Commerce

2. The Smarter Commerce Collaboration Network supports what?

A) Marketing programs.
B) Internal product development processes.
C) Customer interaction regarding new products and concepts.
D) Transportation providers and partners.

3. The 'Sell' customer interaction platform provides capabilities for all but which of the following?

A) Extended brand experience.
B) Customer data mining.
C) Complex B2B sales processes.
D) Cross-channel commerce.

4. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) A large and increasing number of customer segments with varying expectations.
B) Many business functions required for effective commerce are executed outside the enterprise.
C) Many customers use a variety of touch points in the purchasing process.
D) All of the above.

5. What can AdTarget do?

A) Monitor all advertisements watched on cable television
B) Working with affiliates, target Internet ads without email
C) Utilize You Tube to more effectively deliver ad content
D) Force customers to watch the entire Internet ad before entering websites

Solutions: