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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. According to an independent study, what percentage of SPSS Modeler customers achieved a positive return on investment?

A) 47%
B) 12%
C) 24%
D) 94%

2. Which pain point of business executives is best addressed by SPSS Decision Management?

A) Regulatory compliance.
B) Inability to automate routine analytics tasks.
C) The need to react quickly to market changes.
D) Rapidly increasing marketing costs.

3. Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?

A) SPSS Statistics
B) SPSS Decision Management
C) SPSS Collaboration and Deployment Services
D) SPSS Data Collection

4. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

A) Auto clustering
B) Automatic data preparation
C) In-database mining
D) Complete statistics integration

5. Which SPSS Modeler feature is only available in the Premium edition?

A) Automatic model generation
B) Automatic data preparation
C) Text mining workbench
D) Output and visualization

Solutions: