Microsoft Dynamics 365 Marketing Functional Consultant: MB-220 Exam

"Microsoft Dynamics 365 Marketing Functional Consultant", also known as MB-220 exam, is a Microsoft Certification. With the complete collection of questions and answers, PrepPDF has assembled to take you through 250 Q&As to your MB-220 Exam preparation. In the MB-220 exam resources, you will cover every field and category in Microsoft Dynamics 365 Certification helping to ready you for your successful Microsoft Certification.

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  • Exam Code: MB-220
  • Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
  • Certification Provider: Microsoft
  • Corresponding Certification: Microsoft Dynamics 365
  • Updated: Sep 02, 2026
  • No. of Questions: 250 Questions & Answers with Testing Engine
  • Download Limit: Unlimited

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What Are Skills Covered in Official Exam?

The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:

  • Customer journey control

    An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.

  • Segments and lists and their management

    A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.

  • Managing events and webinars

    Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.

  • Marketing emails

    Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.

  • Monitoring leads, contacts, and accounts

    This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.

  • Marketing forms and pages

    Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.

  • Marketing app configurations

    Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.

  • Dynamics 365 customer voice

    The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.

Skills measured

  • Manage events and webinars (10-15%)
  • Manage customer journeys (10-15%)
  • Configure Dynamics 365 Customer Voice (10-15%)
  • Manage segments and lists (10-15%)
  • Create and manage marketing emails (5-10%)
  • Create and manage marketing forms and pages (10-15%)
  • Manage leads, contacts, and accounts (5-10%)
  • Configure marketing applications (20-25%)

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

How much Microsoft Windows Server Fundamentals Exam Cost

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Microsoft MB-220 Exam Syllabus Topics:

SectionWeightObjectives
Create and Manage Marketing Emails15-20%- Preview, test, and validate emails
- Design and create marketing emails
- Implement email Personalization and dynamic content
- Configure email settings and delivery
Analyze Insights and Manage Events10-15%- Set up event registration and sessions
- Manage event webinars and waitlists
- Create and manage marketing events
- Review marketing insights and analytics
Manage Leads and Scoring10-15%- Create and configure lead scoring models
- Manage lead lifecycle stages
- Automate lead qualification and distribution
- Implement lead scoring rules
Create and Manage Customer Journeys15-20%- Analyze journey performance
- Design and create customer journeys
- Configure journey tiles and triggers
- Set up branching and conditions
Configure Microsoft Dynamics 365 Marketing15-20%- Configure marketing resources and assets
- Configure marketing settings and org units
- Manage marketing users and teams
- Set up marketing configurations
Manage Segments and Target Audiences10-15%- Create and manage dynamic segments
- Create and manage static segments
- Use segment insights
- Build segment queries and filters
Set up Marketing Forms and Pages15-20%- Configure form and page elements
- Create and publish marketing pages
- Implement progressive profiling
- Create and publish marketing forms
Manage Marketing Customers and Contacts10-15%- Create and manage companies
- Create and manage contacts
- Import and deduplicate contacts
- Manage contact lifecycle and preferences

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