Microsoft Dynamics 365 Marketing Functional Consultant: MB-220 Exam
"Microsoft Dynamics 365 Marketing Functional Consultant", also known as MB-220 exam, is a Microsoft Certification. With the complete collection of questions and answers, PrepPDF has assembled to take you through 250 Q&As to your MB-220 Exam preparation. In the MB-220 exam resources, you will cover every field and category in Microsoft Dynamics 365 Certification helping to ready you for your successful Microsoft Certification.
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- Exam Code: MB-220
- Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
- Certification Provider: Microsoft
- Corresponding Certification: Microsoft Dynamics 365
- Updated: Sep 02, 2026
- No. of Questions: 250 Questions & Answers with Testing Engine
- Download Limit: Unlimited
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What Are Skills Covered in Official Exam?
The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:
- Customer journey control
An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.
- Segments and lists and their management
A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.
- Managing events and webinars
Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.
- Marketing emails
Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.
- Monitoring leads, contacts, and accounts
This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.
- Marketing forms and pages
Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.
- Marketing app configurations
Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.
- Dynamics 365 customer voice
The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.
Skills measured
- Manage events and webinars (10-15%)
- Manage customer journeys (10-15%)
- Configure Dynamics 365 Customer Voice (10-15%)
- Manage segments and lists (10-15%)
- Create and manage marketing emails (5-10%)
- Create and manage marketing forms and pages (10-15%)
- Manage leads, contacts, and accounts (5-10%)
- Configure marketing applications (20-25%)
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Design and create marketing emails - Implement email Personalization and dynamic content - Configure email settings and delivery |
| Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Manage event webinars and waitlists - Create and manage marketing events - Review marketing insights and analytics |
| Manage Leads and Scoring | 10-15% | - Create and configure lead scoring models - Manage lead lifecycle stages - Automate lead qualification and distribution - Implement lead scoring rules |
| Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Design and create customer journeys - Configure journey tiles and triggers - Set up branching and conditions |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Configure marketing settings and org units - Manage marketing users and teams - Set up marketing configurations |
| Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Create and manage static segments - Use segment insights - Build segment queries and filters |
| Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Create and publish marketing pages - Implement progressive profiling - Create and publish marketing forms |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Create and manage contacts - Import and deduplicate contacts - Manage contact lifecycle and preferences |
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