Salesforce Certified Marketing Cloud Account Engagement Consultant: MCAE-Con-201 Exam

"Salesforce Certified Marketing Cloud Account Engagement Consultant", also known as MCAE-Con-201 exam, is a Salesforce Certification. With the complete collection of questions and answers, PrepPDF has assembled to take you through 261 Q&As to your MCAE-Con-201 Exam preparation. In the MCAE-Con-201 exam resources, you will cover every field and category in Salesforce Consultant Certification helping to ready you for your successful Salesforce Certification.

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  • Exam Code: MCAE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Certification Provider: Salesforce
  • Corresponding Certification: Salesforce Consultant
  • Updated: Oct 13, 2026
  • No. of Questions: 261 Questions & Answers with Testing Engine
  • Download Limit: Unlimited
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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Account Engagement Administration- Configuration and Setup
  • 1. User roles and permissions
    • 2. Business Unit setup and hierarchy
      • 3. Connector setup with Salesforce CRM
        Topic 2: Reporting and Analytics- Performance Measurement
        • 1. ROI and attribution reporting
          • 2. Campaign reporting
            Topic 3: Marketing Automation- Engagement Programs
            • 1. Automation rules and triggers
              • 2. Engagement Studio program design
                Topic 4: Email Marketing- Email Creation and Delivery
                • 1. Email templates and content creation
                  • 2. Deliverability and compliance
                    Topic 5: Prospect Management- Lead Lifecycle Management
                    • 1. Lifecycle stages and assignment rules
                      • 2. Scoring and grading
                        - Data Model and Segmentation
                        • 1. Prospects, lists, and tags
                          • 2. Dynamic and static lists
                            Topic 6: Maintenance and Best Practices- System Optimization
                            • 1. Data hygiene and governance
                              • 2. Integration best practices

                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

                                An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

                                • A. Set the intern up in the Default 'Marketing' User Role
                                • B. Set the intern up in the Default 'Marketing Intern' User Role
                                • C. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
                                • D. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
                                Reveal Solution  Discussion  0

                                Correct Answer: D  🗳️

                                Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

                                • A. Survey Monkey
                                • B. Olark
                                • C. GoToWebinar
                                • D. Youtube
                                Reveal Solution  Discussion  0

                                Correct Answer: B,C  🗳️

                                LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
                                Which automation tool in Marketing Cloud Account Engagement should be used?

                                • A. Segmentation rule
                                • B. Dynamic list
                                • C. Automation rule
                                • D. Completion action
                                Reveal Solution  Discussion  0

                                Correct Answer: B  🗳️

                                Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

                                • A. A+
                                • B. A
                                • C. F-
                                • D. D
                                • E. F
                                Reveal Solution  Discussion  0

                                Correct Answer: C,D  🗳️

                                Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
                                Choose 3 answers

                                • A. Layout Templates
                                • B. Content Files
                                • C. List Emails
                                • D. Social Posts
                                • E. Landing Pages
                                Reveal Solution  Discussion  0

                                Correct Answer: D  🗳️

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