1D0-623 Updated Exam Dumps [2022] Practice Valid Exam Dumps Question
1D0-623 Sample with Accurate & Updated Questions
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NEW QUESTION 22
Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?
- A. A circus performance troupe that travels the country
- B. A large financial services company providing payroll processing
- C. A political campaign for mayor of a large city
- D. A car manufacturer that makes trucks, sedans and hybrids
Answer: B
NEW QUESTION 23
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. executive buy-in.
- B. return on engagement (ROE)
- C. market repositioning
- D. corporate reorganization
Answer: A
NEW QUESTION 24
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Schedule promotionevents at various store locations.
- B. Post the weekly coupon flyer as a PDF.
- C. Post a link to their corporate Web site.
- D. Post recipes with coupons for the ingredients.
Answer: A
NEW QUESTION 25
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
- A. Define strategies
- B. Listen and analyze
- C. Identify the target audience
- D. Set goals
Answer: C
NEW QUESTION 26
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Remove all postings from their message board and publicly deny the error on the popular social media sites.
- B. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
- C. Post responses to the messages, explaining the problem and when it will be resolved.
- D. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
Answer: C
NEW QUESTION 27
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
- A. Update their biographies on Linkedin
- B. Post images from the novels to Pinterest
- C. Schedule an event on Facebook.
- D. Share videos of previous signings on YouTube.
Answer: D
NEW QUESTION 28
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
- B. Hire an outside company to take over customer communications on current social media platforms.
- C. Start live streaming videos of exercise classes to encourage more people to join.
- D. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
Answer: A
NEW QUESTION 29
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
- A. Reputation damage and financial loss
- B. Theft of intellectual property and cybercrime
- C. Reputation damage and cybercrime.
- D. Financial loss and corporate identify theft.
Answer: B
NEW QUESTION 30
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
- A. Return on engagement
- B. Return on investment
- C. Follower sentiment
- D. Customer loyalty
Answer: A
NEW QUESTION 31
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. An art gallery selling antique paintings.
- B. A gourmet food truck selling upscale sandwiches.
- C. A mobile pet grooming service.
- D. A franchise restaurant company with 30 locations.
Answer: A
NEW QUESTION 32
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.What content should she create in order to have an impact across multiple social media platforms?
- A. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
- B. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
- C. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
- D. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
Answer: A
NEW QUESTION 33
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Implementation and measurement
- B. Preparation
- C. Planning
- D. Development
Answer: C
NEW QUESTION 34
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
- A. Repeal the same posts over and over.
- B. Evaluate the click through rates to your Web site.
- C. Address posts to the entire platform audience.
- D. Create compelling ads and promote well-received organic posts.
Answer: D
NEW QUESTION 35
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Data transformation
- B. Target data preprocessing
- C. Evaluation and interpretation
- D. Data mining and patterning
Answer: B
NEW QUESTION 36
When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?
- A. Structural equivalence
- B. Centrality
- C. Transivity
- D. Reciprocity
Answer: C
NEW QUESTION 37
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
- A. Notify airport management to update departure boards hourly
- B. Notify passengers via text message within 15 minutes of flight delays
- C. Alert passengers via text message about special offers on future flights
- D. Alert the baggage handling department to move bags to temporary storage
Answer: D
NEW QUESTION 38
A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?
- A. Banner advertising
- B. Paid advertising
- C. Viral advertising
- D. Organic advertising
Answer: D
NEW QUESTION 39
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
- A. Decision science
- B. Social analysis
- C. Performance management
- D. Data exploration
Answer: D
NEW QUESTION 40
A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?
- A. Content sharing sites, such as Facebook or MySpace.
- B. Professional networking sites, such as Linkedin
- C. Microblogging sites, such as Twitter.
- D. Photo oriented sites, such as Instagram or Pinterest
Answer: D
NEW QUESTION 41
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Confidence the combined data had insufficient certainty.
- B. Context; most if the posts were complaints about product performance.
- C. Choice the company used an inadequate data analysis system
- D. Complexity, data from multiple sources was poorly matched and imprecise.
Answer: B
NEW QUESTION 42
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Implement regular reviews ofoutbound communications
- B. Provide training for all employees in the company regarding legal and regulatory compliance
- C. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- D. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
Answer: D
NEW QUESTION 43
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- B. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
- C. Total budget amount, pay-per-click fee and total clicks made.
- D. Employee compensation, cost of goods sold and pay-per-click fee.
Answer: C
NEW QUESTION 44
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