Best Quality Marketing-Cloud-Email-Specialist Exam Questions Salesforce Test To Gain Brilliante Result!
Preparations of Marketing-Cloud-Email-Specialist Exam 2021 Salesforce Marketers Unlimited 260 Questions
NEW QUESTION 156
NTO outfitters wants its email to renders mobile and desktop devices. NTO would like the emails to be responsive Which two technique should be used? Choose two answers
- A. Request to display block on all images
- B. html
- C. use a basic and thin template in content builder
- D. Include
Answer: B,C
NEW QUESTION 157
NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form,NTO would like to require email address and reply date and response for subscriber's completing the form, how should NTO will set the data extension
- A. crate a data extension with email address reply date and responsefields as null able
- B. create the data extension with email address as the primary key and reply date and response fields as nullable
- C. create a data extension with email address, reply date and response fields as non-null able
- D. create a dataextension with email address as non-nullable and reply date and response fields as nullable
Answer: C
NEW QUESTION 158
A team wants to import a fife with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?
- A. Choose the appropriate date format.
- B. Name the new import definition.
- C. Select the delimiting character.
- D. Map the attributes in the file.
Answer: D
NEW QUESTION 159
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers:
Education Events and Sales. Which feature would the company use?
- A. Shared Emails
- B. Shared Portfolio Items
- C. Shared Publication Lists
- D. Shared Data Extensions
Answer: C
NEW QUESTION 160
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Send Email Activity
- B. Send Flow
- C. Triggered Send
- D. Recurring Send Schedule via Guided Send
Answer: C
NEW QUESTION 161
If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?
- A. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
- B. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
- C. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
- D. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
Answer: B
NEW QUESTION 162
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which is moved at frequent intervals to a folder on NTO's Enhanced SFTP Account.
Which solution can be used to achieve this?
- A. File Drop Starting Source in Automation Studio
- B. File Drop Entry Source in Journey Builder
- C. Import Activity in Email Studio
- D. Triggered Email in Email Studio
Answer: A
NEW QUESTION 163
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers
- A. Search field
- B. Email Type
- C. Tags filter
- D. Content Type filter
- E. Local folder structure
Answer: A,C,E
Explanation:
Reference:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/
NEW QUESTION 164
What are two capabilities of Subscriber Preview in Email Studio?
- A. Allows you to view an email in Layout and Plain Text views
- B. Will not render Amp script or dynamic content
- C. Renders the email based on email client and specific mobile device
- D. Allows you to check personalization for a given subscriber
Answer: A,D
NEW QUESTION 165
Which two subscriber audiences can be created by using Measures in a Data Filter.
Choose 2 Answers
- A. Subscriber who have opened an email in the past 30 days
- B. Subscribers who have submitted spam complaints in the last week
- C. Subscriber who have not clicked in the past three months
- D. Subscriber within a 30-miles radius of a zip code
Answer: A,C
NEW QUESTION 166
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers
- A. Number of clicks from mobile devices
- B. Subscribers who click on a specific link
- C. Performance data on the Overview tab
- D. Images showing how the email rendered on different devices
Answer: A,C
NEW QUESTION 167
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
- A. Create a Text content block.
- B. Create a Free Form content block.
- C. Create an HTML content block.
- D. Create an Image content block.
Answer: B
NEW QUESTION 168
orthern trail outfitters (NTO) is currently sending out a single welcome email when a subscriber join its myNTO rewards program. NTo wants to test whether one,two,three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. journey builder using a decision split with three branches.
- B. journey builder using random split with three branches.
- C. series of a/b test determine the number of emails.
- D. automation studio with three sep
Answer: B
NEW QUESTION 169
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?
- A. Data Filter
- B. Query Activity
- C. Synchronized Data
- D. Filter Activity
Answer: A
NEW QUESTION 170
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?
- A. Triggered Send
- B. Automated Send
- C. Template Send
- D. Send Email
Answer: D
NEW QUESTION 171
What is a personalization string?
- A. An automated way of scraping a website for content to populate inside of an email
- B. The snippet of text at the top of the email that is visible before an email has been opened
- C. A snippet of text that inserts subscriber attributes into an email
- D. A content area that will display based on a subscriber attribute
Answer: C
NEW QUESTION 172
EXAM Question: Describe Global legal compliance guidelines. CAN-SPAM (Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)
- A. ID message as advertisement unless you have opt-in from subscriber
- B. Use a subject line that accurately represents the email.
- C. Accurately identify the sender in header info.
- D. Provide a mechanism to opt-out.
- E. Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.
- F. Include your Physical mailing address
- G. Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
- H. CAN-SPAM can be ignored.
Answer: A,B,C,D,F,G
NEW QUESTION 173
A team wants to import a file with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?
- A. Choose the appropriate date format.
- B. Name the new import definition.
- C. Select the delimiting character.
- D. Map the attributes in the file.
Answer: D
NEW QUESTION 174
EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile.
(Choose 2)
- A. HTML Paste template with Content Boxes
- B. Standard Template with Content boxes
- C. Mobile Design template
- D. HTML Paste
- E. Mobile Design Template with Content Boxes
Answer: A,B
NEW QUESTION 175
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?
- A. File Drop Starting Source in Automation Studio
- B. Import Activity In Email Studio
- C. File Drop Entry Source in Journey Builder
- D. Triggered Email in Email Studio
Answer: A
NEW QUESTION 176
NTO wants to use a point and click tool to test segmentation rules and verify that the correct subscribers are included in the segment, NTO will need to automate there freshing of the segment once it is tested. Which two tools should be used to test and configure the segment?
Choose two answers.
- A. filtered code
- B. SQL query activity
- C. data filter
- D. filter activity
Answer: B,D
NEW QUESTION 177
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. Data Extract
- B. Import File
- C. SQL Query
- D. Filter
Answer: A
NEW QUESTION 178
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?
- A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
- B. The subscriber is automatically unsubscribed from the list from which the send originated
- C. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
- D. The subscriber is automatically unsubscribed from the business unit from which the send originated
Answer: A
NEW QUESTION 179
Select three (3) best practices for interacting with potential and active subscribers?
- A. Follow the CAN SPAM Law
- B. Only use the email address offered
- C. Always make email opt in required
- D. Make unsubscribing easy
- E. Make unsubscribing easy, no more than 4 clicks
Answer: A,B,D
NEW QUESTION 180
A link (URL) was sent wrong in an email- How would correct it
- A. Send a new email with correct link
- B. From the Jobs tab- Correct the link and subscibers will be redirected to the correct link
- C. Pull the emails from the subcibers if they haven't been opened yet
Answer: B
NEW QUESTION 181
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