Free SAP C-C4HMC92 Test Practice Test Questions Exam Dumps
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SAP C-C4HMC92 Exam Description:
The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
NEW QUESTION 44
You want to send e-mails from different e-mail addressses. Where do you configure them?
- A. In the settings of the Content Studio app
- B. In the Sender Profiles app
- C. In the Provider Credentials app
- D. In the Communication User app
Answer: B
NEW QUESTION 45
Which of the following enables the marketing experts to run analytics stories, and reports based on predefined CDS views.
- A. Profile Dashboard
- B. Customer Journey Insight
- C. Analytics and Reports Gallery
- D. Sentiment Engagement
Answer: B
NEW QUESTION 46
Your customer wants to perform campaigns based on shopping cart abandonment. What campaign type do you recommend?
- A. Target group-based
- B. Trigger-based
- C. Facebook campaign
- D. Paid search
Answer: B
NEW QUESTION 47
According to the SAP Best Practices, what should you consider when deciding the data sources for your SAP Marketing Solution? (3)
- A. Defining Budget Plans
- B. Defining Origins
- C. Defining Campaign Templates
- D. Automatic/Manual Integration of data
- E. Defining Interaction Types
Answer: B,D,E
NEW QUESTION 48
How are business roles and business catalogs configured in SAP Marketing Cloud? (2) I
- A. Read/Write restictions are configured at business role level
- B. Business catalogs comprise one or several business roles
- C. Read/Write restrictions are configured at business catalog level
- D. Businness roles comprise one or several business catalogs
Answer: A,C
NEW QUESTION 49
How do you assign a custom field to be used in Segmentation?
- A. In the Custom Fields and Logic App, edit your custom field, enable Segmentation Usage in Uls and Reports
- B. In the Custom Fields and Logic App, edit you custom field, select the accurate Segmentation Object in Business Scenarios
- C. In the Marketing Extensibility App > Assign to Segmentation, set the field visible for the accurate business ^ Context and Segmentation Object
- D. In the Marketing Extensibility App > Assign to Segmentation, add the field to the accurate Business Context and Segmentation Object
Answer: C
NEW QUESTION 50
You are creating a predictive model that should, in general, only apply to contacts from specific countries.
How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from specific countries
- B. Use the Segmentation Builder to select relevant countries
- C. Add an applicable scope for the countries
- D. Assign a marketing area to predictive model
Answer: D
NEW QUESTION 51
You are loading contact data with different types of business relationships for your company. Which system flags stores the business relationships (B2B or B2C) of those contacts? (2)
- A. SAPERPAccountld
- B. IsContact
- C. SourceObjectType
- D. IsConsumer
Answer: B,D
NEW QUESTION 52
You want to load your contacts from SAP CRM, SAP Commerce and Facebook into SAP Marketing Cloud.
Based on the assumptions below, what would be your setup?
- On Facebook, a customer can have multiple profiles.
- Facebook is the least trustworthy source of information.
- A. Facebook > Priority 3, one per contact = X
- B. Facebook > Priority 1, one per contact = X
- C. Facebook > Priority 4, one per contact = "
- D. Facebook > Priority 2, one per contact = "
Answer: C
NEW QUESTION 53
A business scenario can include one or more scope items.
- A. Incorrect
- B. Correct
Answer: B
NEW QUESTION 54
What are the 5 main features of the SAP Marketing Cloud?
- A. Building experiences based on specific contact preferences to engage them
- B. All of these
- C. Identifying high-value accounts
- D. Aligning/Orchestrating Marketing and Sales efforts. Ex. Marketing triggering a campaign that engages Sales (through leads or tasks)
Answer: B
NEW QUESTION 55
Predictive Studio offers facility to
- A. select a predictive scenario
- B. All of these
- C. define the details needed for the scenario
- D. create a predictive model
Answer: B
NEW QUESTION 56
Which apps would you use to assign a custom view in segmentation and move to production?
- A. Add Custom View, Marketing Extensibility Status. Export Software Collection
- B. Add Custom View, Marketing Extensibility, Export Software Collection
- C. Import Data, Marketing Extensibility Status, Export Software Collection
- D. Import Data, Marketing Extensibility, Export Software Collection
Answer: B
NEW QUESTION 57
Which standard integration scenarios are available for integration with SAP CRM and SAP Marketing Cloud?
(2)
- A. Replication of contact permissions from SAP CRM to SAP Marketing Cloud
- B. Repilication of target groups from SAP CRM to SAP Marketing Cloud
- C. Replication of leads from SAP Marketing Cloud to SAP CRM
- D. Replication of service tickets from SAP CRM to SAP Marketing Cloud
Answer: A,C
NEW QUESTION 58
For which extensions do you need to maintain a business context? (2)
- A. Custom business object
- B. Custom logic
- C. Custom view
- D. Custom field
Answer: B,D
NEW QUESTION 59
From which systems can you perform initial and delta loads of customers, contacts and consumers into SAP Marketing Cloud? (3)
- A. SAP Customer Relationship Management
- B. SAP Solution Manager
- C. SAP Supplier Relationship Management
- D. SAP ERP 6.0 or higher
- E. SAP Cloud for Customer
Answer: A,D,E
NEW QUESTION 60
In SAP Marketing Cloud, what are examples of predictive scores?
- A. Product Buying Propensity
- B. All of these
- C. Best Sending Time
- D. Channel Affinity
Answer: B
NEW QUESTION 61
Your system is being used by two different types of business users and experts. The experts require access to more apps than the basic users. How can you achieve this? (2)
- A. Assign the relevant business catalogs to the created business roles
- B. Create two business roles - one for each type of business user
- C. Create two business catalogs - one for each type of business user
- D. Maintain catalog roles first and then create the business roles
Answer: A,B
NEW QUESTION 62
Which definitions describe a segmentation building block? (2)
- A. A segmentation structure that defines the segmentation object and the base population
- B. A segmentation structure that includes a set of segmentation models
- C. A segmentation structure that includes a set of often-used segmentation filters
- D. A segmentation structure that is used for template-based segmentation
Answer: C,D
NEW QUESTION 63
The marketing expert can analyze and process data that has been harvested from internal or external channels, in
- A. Profile Dashboard
- B. Customer Journey Insight
- C. Analytics and Reports Gallery
- D. Sentiment Engagement
Answer: B
NEW QUESTION 64
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SAP Marketing Cloud Implementation Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books | Weighting |
|---|---|---|
| Onboarding and getting started | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Integration and Data Upload | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. Help Commerce Marketing | < 8% |
| Extensibility | Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Segments, Campaigns and Journeys | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Dynamic Customer Profiling | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Analytics and Reporting | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. Help Analytics | < 8% |
| Administration Tasks | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Marketing Planning and Performance | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. Help Marketing and Performance | < 8% |
| Lead and Account Based Marketing | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. Leads and Accounts | < 8% |
SAP Marketing Cloud Implementation Certification Exam Details:
| Duration | 180 mins |
| Exam Name | SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation |
| Passing Score | C_C4HMC92 - 64% |
| Exam Code | C_C4HMC92 |
| Number of Questions | 80 |
| Level | Associate |
| Sample Questions | SAP Marketing Cloud Implementation Certification Sample Questions |
| Exam Price | $550 (USD) |
| Reference Books | C4H260 Bus.Admin.Tasks&Data Import Integr.&Analyz.Google AdWords Integration Guide Onboarding Guide Extensibility Guide Help Analytics Help Marketing and Performance Help Commerce Marketing Leads and Accounts Help Leads&Account Based Mark. |
| Schedule Exam | SAP Training |
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