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NEW QUESTION # 158
A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?
- A. Upload the whitepaper PDF as a content file and link to it in the body of the email.
- B. Upload the whitepaper PDF as a content block and link to It In the body of the email.
- C. Upload the whitepaper PDF as a content file and attach it to the email.
- D. Upload the whitepaper PDF as a content block and attach It to the email.
Answer: A
Explanation:
Explanation
The recommended way to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF is to upload the whitepaper PDF as a content file and link to it in the body of the email. A content file is a type of file that can be uploaded and stored in the Content Builder, which is a tool that allows marketers to create and manage content assets. A content file can be linked to in the body of an email, which allows prospects to access the file by clicking the link. By linking to a content file, marketers can also track who opens the PDF, as the link will generate a tracking code that records the open activity. Uploading the whitepaper PDF as a content block, attaching it to the email, or embedding it in the email are not recommended ways to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF, as they either do not allow linking, do not allow tracking, or do not display properly. References: :
Content Files
NEW QUESTION # 159
How should a user understand how many prospects are currently waiting on a step in an engagement program?
- A. Pause the program and edit the step.
- B. Download the report of the program.
- C. Look at the tooltip above that step.
- D. Click on the step to view its report card.
Answer: C
Explanation:
Explanation
The best way to understand how many prospects are currently waiting on a step in an engagement program is to look at the tooltip above that step. The tooltip will show you the number of prospects that are currently on that step, as well as the number of prospects that have completed that step. You can also see the percentage of prospects that have taken a specific action or followed a specific path from that step. The tooltip is a quick and easy way to get an overview of the performance of each step in your program
NEW QUESTION # 160
When do prospects sync to your CRM?
- A. When the prospect visits a landing page
- B. When the prospect has a lead score greater than 50
- C. When a prospect has been assigned to a user or queue.
- D. When a prospect is created manually in the Marketing Cloud Account Engagement database.
- E. When the prospect fills out a form on a landing page
Answer: C
Explanation:
Explanation
Prospects sync to your CRM when they have been assigned to a user or queue. A CRM is a customer relationship management platform that allows you to manage your sales and customer service operations. You can integrate Marketing Cloud Account Engagement with your CRM using the Salesforce connector, which allows you to sync data, activities, and campaigns between Marketing Cloud Account Engagement and Salesforce. However, not all prospects in Marketing Cloud Account Engagement are synced to Salesforce.
Only prospects that have been assigned to a user or queue in Marketing Cloud Account Engagement are synced to Salesforce as leads or contacts. You can assign prospects manually, through automation rules, or through lead assignment rules.
Answer A, C, D, and E are incorrect because prospects do not sync to your CRM when they fill out a form on a landing page, when they have a lead score greater than 50, when they visit a landing page, or when they are created manually in the Marketing Cloud Account Engagement database, unless they are also assigned to a user or queue, as explained above. References: [Salesforce Connector], [Sync Prospects with Salesforce]
NEW QUESTION # 161
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
- A. Setting a date for when prospects can no longer match the repeating automation rule
- B. Setting how many days must pass before a prospect can match the repeating automation rule
- C. Setting how many prospects are allowed to match the repeating automation rule
- D. Setting the number of times a prospect can match the repeating automation rule
Answer: B,D
Explanation:
Explanation
A repeating automation rule is a type of automation rule that allows prospects to match the rule more than once, as long as they meet the criteria again. When creating a repeating automation rule, two considerations must be made: setting how many days must pass before a prospect can match the repeating automation rule again, and setting the number of times a prospect can match the repeating automation rule in total (D).
These settings help prevent prospects from being over-marketed or receiving duplicate actions. Setting how many prospects are allowed to match the repeating automation rule (A) or setting a date for when prospects can no longer match the repeating automation rule (B) are not available options for repeating automation rules.
References: Using Account Engagement Automation Rules vs. Salesforce Flows
NEW QUESTION # 162
What is a capability of a completion action?
- A. Increase a prospect's grade
- B. Adjust a prospect's account field
- C. Remove a prospect from a list
- D. Send a list email to a prospect
Answer: C
Explanation:
Explanation
A completion action is a type of action that allows marketers to define what happens after a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. One of the capabilities of a completion action is to remove a prospect from a list. This can be useful for managing list membership, suppressing prospects from future sends, or moving prospects to different lists based on their behavior. A completion action cannot send a list email to a prospect, increase a prospect's grade, or adjust a prospect's account field2. References: 2: Completion Actions
NEW QUESTION # 163
The baseline grade will show on the prospect profile at all times.
- A. False
- B. True
Answer: A
Explanation:
Explanation
The baseline grade will not show on the prospect profile at all times. The baseline grade is the initial grade that Marketing Cloud Account Engagement assigns to all prospects before any adjustments are made based on their attributes. The baseline grade is D by default, but you can change it in your account settings. The baseline grade will only show on the prospect profile if the grade has not changed positively or negatively. Once the grade changes, the baseline grade will be replaced by the current grade. The current grade reflects the prospect's fit for your ideal customer profile based on the criteria you have set. You can view the grade history and the grade changes on the prospect profile. For more details -> 111213
NEW QUESTION # 164
What would make the Salesforce connector become unverified?
- A. The connector user's Marketing Cloud Account Engagement password was changed
- B. The connector user's Salesforce password was changed
- C. The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created
- D. The Salesforce account has reached the limit of the number of lead or contact records that could be created
Answer: B
Explanation:
Explanation
The event that would make the Salesforce connector become unverified is the connector user's Salesforce password was changed. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have a connector user, which is a Salesforce user that Marketing Cloud Account Engagement uses to access your Salesforce data and perform actions on your behalf. The connector user needs to have the appropriate permissions and settings in Salesforce, such as the API Enabled and Modify All Data permissions, and the security token2. If the connector user's Salesforce password was changed, the security token would also change, and Marketing Cloud Account Engagement would not be able to authenticate with Salesforce. This would cause the Salesforce connector to become unverified, and the data sync between Marketing Cloud Account Engagement and Salesforce would stop. To fix this, you need to update the connector user's password and security token in Marketing Cloud Account Engagement, and re-verify the Salesforce connector
NEW QUESTION # 165
How do you use an automation rule to opt out prospects?
- A. Change prospect field value to Opt-out
- B. You can't use an automation rule to opt-out prospects.
- C. Change prospect field value: 'Do Not Email' to 'Do Not Email
Answer: C
Explanation:
Explanation
You can use an automation rule to opt out prospects by changing their field value of 'Do Not Email' to 'true'.
This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to 'Opt-out', since that is not a valid option for the 'Do Not Email' field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the 'Do Not Email' field is the only one that controls the opt-out status of prospects. References: [Automation Rules], [Opt Out Prospects]
NEW QUESTION # 166
What information can you access on the Prospect List?
- A. Prospect's Company
- B. Prospect's Score
- C. Prospect's Email Address
- D. Date of when prospect converted from a visitor
- E. Prospect's Name
- F. Date of prospect's last activity
- G. Prospect's Grade
- H. Prospect's Title
Answer: A,B,E,F,G
Explanation:
Explanation
According to the Salesforce documentation, the information that can be accessed on the Prospect List are: A) Prospect's Name, D) Prospect's Company, E) Prospect's Grade, F) Prospect's Score, and H) Date of prospect's last activity. The Prospect List is a feature that allows users to view and manage a list of prospects in Marketing Cloud Account Engagement. The Prospect List can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different columns of information for each prospect, such as name, company, grade, score, or last activity. The user can customize the columns that are displayed on the Prospect List, and they can also sort, filter, search, or export the Prospect List. The Prospect List can also show other information for each prospect, such as email address, title, date of when the prospect converted from a visitor, or custom fields, but these are not the default columns that are displayed on the Prospect List, and they need to be added by the user in the column settings. References: Salesforce documentation
NEW QUESTION # 167
How can a prospect's score be changed?
- A. Through completion actions.
- B. Through automation rules.
- C. Through scoring model changes.
- D. All of the above.
Answer: D
Explanation:
Explanation
According to the Salesforce documentation, a prospect's score can be changed through automation rules, scoring model changes, or completion actions. A prospect's score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. A prospect's score can be changed by using different methods, such as:
* Automation rules: An automation rule is an automation tool that can be used to update a prospect's score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect's score by 10 points when the prospect visits a specific web page.
* Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry.
* Completion actions: A completion action is an automation tool that can be used to adjust a prospect's score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect's score by a specific amount, or to reset a prospect's score to zero. For example, a completion action can be created to decrease a prospect's score by 5 points when the prospect unsubscribes from an email.
References: Salesforce documentation
NEW QUESTION # 168
Which list email report metric represents the total number of emails minus hard and soft bounces?
- A. Total Delivered
- B. Total Sent
- C. Total Queued
- D. Total Opt Outs
Answer: A
Explanation:
Explanation
The list email report metric that represents the total number of emails minus hard and soft bounces is total delivered. Total delivered measures how many emails were successfully delivered to the recipients' inboxes, without being rejected by the email servers. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Soft bounces are temporary delivery failures, such as full inboxes or server issues. Total opt outs, total sent, and total queued are not the same as total delivered. Total opt outs measures how many recipients unsubscribed from your emails. Total sent measures how many emails were sent from Marketing Cloud Account Engagement. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement. References [Email Metrics Glossary]
NEW QUESTION # 169
Which adheres most closely to email sending best practices?
- A. Make sure that all emails have a high image-to-text ratio.
- B. Establish a consistent, predictable cadence for your email communications.
- C. Send plain text only emails in order to increase engagement rates.
- D. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
Answer: B
Explanation:
Explanation
According to the Salesforce documentation, the option that adheres most closely to email sending best practices is: B) Establish a consistent, predictable cadence for your email communications. Email sending best practices are guidelines that help users to create and send effective and engaging emails to their prospects and customers. Email sending best practices can cover different aspects of email marketing, such as content, design, deliverability, and performance. One of the email sending best practices is to establish a consistent, predictable cadence for your email communications, meaning that you should send your emails at regular intervals and frequencies, and that you should align your email sends with your audience's expectations and preferences. By establishing a consistent, predictable cadence for your email communications, you can build trust and loyalty with your subscribers, increase your open and click rates, and avoid spam complaints or unsubscribes. When possible, sending emails on Monday mornings in order to stay top of mind throughout the week, sending plain text only emails in order to increase engagement rates, or making sure that all emails have a high image-to-text ratio are not the options that adhere most closely to email sending best practices, as they are either ineffective, outdated, or detrimental options for email marketing. References: Salesforce documentation
NEW QUESTION # 170
What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?
- A. Sales manager
- B. Marketing
- C. Administrator
- D. Sales
Answer: C
Explanation:
Explanation
The user role that a Marketing Cloud Account Engagement user must have in order to verify the Salesforce connector is Administrator. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have the Administrator user role in Marketing Cloud Account Engagement, which gives you full access to all features and settings in Marketing Cloud Account Engagement, including the connectors. You also need to have the appropriate permissions in Salesforce, such as the API Enabled and Modify All Data permissions
NEW QUESTION # 171
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
- A. A prospect sending an email to their assigned user
- B. A prospect submitting a form on a landing page
- C. A prospect clicking on a tracked link in an email
- D. A prospect being converted from a Lead to a Contact
Answer: B,C
Explanation:
Explanation
According to the Salesforce documentation, the default scoring model in Marketing Cloud Account Engagement assigns points to prospects based on their activities, such as clicking a link in an email, submitting a form, or visiting a landing page. These activities indicate the level of interest and engagement of the prospects, and help prioritize them for sales follow-up. Converting a lead to a contact or sending an email to the assigned user are not activities that automatically increase the prospect's score, unless they are customized in the scoring rules. References: Salesforce documentation
NEW QUESTION # 172
Form or Form Handler? I need to maintain my current lead flow.
- A. Form
- B. Form Handler
Answer: B
Explanation:
Explanation
Form handlers are also the best option if you need to maintain your current lead flow, such as using your own CRM or lead management system. Form handlers allow you to keep your existing forms and processes, while still capturing the prospect data in Marketing Cloud Account Engagement1. You can also use form handlers to avoid changing the look and feel of your forms, or to comply with any regulations or policies that require you to use your own forms
NEW QUESTION # 173
What is the difference between a visitor and a prospect?
- A. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
- B. A prospect has an identified email address, while a visitor does not have an identified email address.
- C. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
- D. A prospect has an assigned user, while a visitor does not have an assigned user.
Answer: B
Explanation:
Explanation
The difference between a visitor and a prospect is that a visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, click on a tracked link in an email, or are manually imported into Marketing Cloud Account Engagement. A prospect does not necessarily have an opportunity, a Marketing Cloud Account Engagement form submission, or an assigned user, but a visitor does not have any of these either. References Visitors and Prospects
NEW QUESTION # 174
What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?
- A. You cannot sync with a sandbox at all
- B. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
- C. Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.
Answer: B,C
Explanation:
Explanation
The limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account are: if connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync, and Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance. A Salesforce Sandbox account is a copy of your production environment that you can use for testing and development purposes.
Marketing Cloud Account Engagement Sandboxes are test versions of a Marketing Cloud Account Engagement Business Unit that you can provision within a Salesforce Sandbox. However, Marketing Cloud Account Engagement Sandboxes have some limitations that you need to be aware of before using them. One limitation is that if you connect Marketing Cloud Account Engagement to a Salesforce Sandbox first, and then create a production connector, the prospects in your Marketing Cloud Account Engagement account will not automatically sync with the production environment. You will need to manually sync them or use an automation tool to do so. Another limitation is that Marketing Cloud Account Engagement cannot erase the data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector, such as prospects, fields, and assets. You will need to manually delete them before enabling the connector for your production instance, or else you will end up with duplicate or unwanted data in your Marketing Cloud Account Engagement account1112 References: 11: Marketing Cloud Account Engagement Sandboxes: What They Can, and Can't Do12: Use Marketing Cloud Account Engagement Sandboxes
NEW QUESTION # 175
What is needed for a page action to trigger for a prospect visiting a high value web page?
- A. Adding a page action on the form.
- B. Adding a page action and Marketing Cloud Account Engagement tracking code on the page.
- C. Create an automation rule based on the specific webpage.
- D. Add a completion action on the landing page.
Answer: B
Explanation:
Explanation
What is needed for a page action to trigger for a prospect visiting a high value web page is adding a page action and Marketing Cloud Account Engagement tracking code on the page. A page action is a Marketing Cloud Account Engagement feature that allows the administrator to perform certain actions when a prospect views a specific page on the website, such as increasing the score, changing the field value, adding to a list, etc. A page action can be created by entering the URL of the page and selecting the actions to be performed. A Marketing Cloud Account Engagement tracking code is a snippet of code that can be added to the website to track the page views and activities of visitors and prospects on the website. The Marketing Cloud Account Engagement tracking code is required for the page action to work, as it identifies the prospects who visit the page and executes the actions on them. Creating an automation rule, adding a completion action, or adding a page action on the form are not what is needed for a page action to trigger for a prospect visiting a high value web page. An automation rule is a rule that runs in the background and matches prospects based on certain criteria and performs certain actions. An automation rule can use page views as a criterion, but it is not the same as a page action, as it does not depend on a specific URL. A completion action is an action that is triggered when a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. A completion action is not related to a page view, unless the page contains a form or a link. A page action on the form is not possible, as a page action can only be added on a page, not on a form. References [Page Actions] [Marketing Cloud Account Engagement Tracking Code]
NEW QUESTION # 176
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