Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Check Updated on: Oct 01, 2026
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobilePush tools and functionalities |
| Ad Studio | 12% | - Audience targeting and segmentation - Integration with advertising platforms - Campaign management and optimization |
| Journey Orchestration | 25% | - Reporting and performance analysis - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Journey design and best practices - Activities and decision splits |
| Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Social Studio | 10% | - Social analytics and reporting - Content management and moderation - Social media publishing and engagement |
| Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
| Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Engagement Scoring - Einstein Copy Insights - Send Time Optimization - Einstein Engagement Frequency |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
- A. City
- B. Region
- C. Channel
- D. Last Name
- E. Email
Correct Answer: A,B,E 🗳️
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. Journey builder
- B. On the facebook ad channel
Correct Answer: A 🗳️
What is true for behavioral triggers. Multiple select.
- A. need collect tracking code
- B. need catalog data
- C. they cannot be modified
Correct Answer: A,B 🗳️
Which two concepts are types of Journeys?
Choose 2 answers
- A. Triggered
- B. Single-send
- C. Multi-step
- D. Promotional
Correct Answer: A,B 🗳️
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
- A. Journey API
- B. REST API
- C. Transactional Message API
- D. Email SOAP API
Correct Answer: B,C 🗳️
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