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The Salesforce Pardot Consultant program is designed for people with experience in implementing the Pardot application. The Salesforce Pardot consultant must have hands-on experience in Pardot administration and configuration and can successfully design and implement Pardot solutions that meet customers ‘business requirements, are manageable and scalable and contribute to customers’ long-term success. These credentials cover the scope of the Pardot application, the features and functions available to an end user, as well as the configuration and administration options available during a Pardot implementation.
NEW QUESTION 104
LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
- A. Marketing
- B. Sales Manager
- C. Sales
- D. Administrator
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_default_user_roles.htm&type=5
NEW QUESTION 105
A Pardot administrator finds that all of the email addresses for their Pardot users have changed. What would be the root cause of this change?
- A. Table action updated users
- B. User sync mapped email address
- C. Pardot Admin changed each email address
- D. Import and update users
Answer: B
NEW QUESTION 106
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects at the top of the funnel - newly sourced from a tradeshow.
- B. Prospects at the bottom of the funnel - actively deciding between vendors.
- C. Prospects who have transitioned out of the funnel - with a recently closed deal.
- D. Prospects at the middle of the funnel - interacting with blog content only.
Answer: A
NEW QUESTION 107
What is true about scoring? [Choose one answer]
- A. Pardot comes with a scoring model that cannot be adjusted or changed.
- B. Salesforce opportunities can influence a prospect's score.
- C. Pardot will automatically assign prospects a score from F- to A+.
- D. It is not possible to reset a prospect's score to 0.
Answer: B
NEW QUESTION 108
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?
- A. Manually create and map custom fields in Pardot.
- B. Enable custom field creation via the Salesforce Connector.
- C. Import .CSV file containing custom field data into Pardot.
- D. Import leads and contacts from Salesforce into Pardot.
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5
NEW QUESTION 109
Select available Webinar Scoring Rules
- A. Webinar Invited
- B. Webinar Attended
- C. Webinar Registered
- D. Webinar Refusal
Answer: A,B,C
NEW QUESTION 110
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
- B. Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
- C. Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
- D. Create Pardot user records in one business unit, then use the business unit switcher to access each account.
Answer: B
NEW QUESTION 111
Which two features would indicate LenoxSoft's Pardot instance has been authenticated and is ready to send emails?
Choose 2 answers
- A. A green check mark next to the domain key policy
- B. A green check mark next to the Salesforce Connected user
- C. A green check mark next to the domain SPF record
- D. A green check mark next to the FBS registration ID
Answer: A,C
Explanation:
https://help.salesforce.com/articleView?id=pardot_email_authentication.htm&type=0
NEW QUESTION 112
What is true about page actions? [Choose three answers]
- A. You cannot set the prospect's source campaign with page actions.
- B. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
- C. It is possible to use URL wildcard by adding * to the end of the URL.
- D. You cannot use auto responder emails with page actions.
Answer: B,C,D
NEW QUESTION 113
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Pardot administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Pardot.
How should this workflow be automated?
- A. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Pardot > Create a list from import > Add as recipient list on engagement program
- B. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
- C. Create a CRM Visible list in Pardot > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
- D. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
Answer: D
NEW QUESTION 114
Which one is Pardot Event Connector
- A. TheEvents
- B. Eventbrite
- C. EventMe
- D. Eventor
Answer: B
NEW QUESTION 115
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
- A. Place additional navigation on the LenoxSoft home page.
- B. Develop custom redirects in Pardot to use on the paid search ads.
- C. Create new content for the paid search ads that direct to the home page.
- D. Direct traffic from the ad to a Pardot landing page instead of the home page.
Answer: C
NEW QUESTION 116
Which are true about Engagement Program
- A. A single rule step can evaluate up to five conditions
- B. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
- C. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- D. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
- E. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
- F. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- G. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
Answer: A,B,C,D,E,F
NEW QUESTION 117
What is true about completion actions? [Choose two answers]
- A. Completion actions only execute for prospects. They will not affect visitors.
- B. Completion actions will not execute for image files.
- C. Completion actions can be criteria based.
- D. Completion actions are retroactive and will apply to activities done before and after you apply them
Answer: A,B
NEW QUESTION 118
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
Answer: D
NEW QUESTION 119
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Pardot for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
- A. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
- B. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
- C. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
- D. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
Answer: B
NEW QUESTION 120
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- C. After being given their consent, go into their Pardot account settings and enable operational emails sending.
- D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
Answer: B
NEW QUESTION 121
Check the lowest and the highest available Prospect's score in Pardot
- A. F-
- B. D
- C. A
- D. A+
- E. F
Answer: A,B
NEW QUESTION 122
Is it possible to split Dynamic List to other Dynamic Lists?
- A. False
- B. True
Answer: A
NEW QUESTION 123
Which are true about Custom Objects in Pardot
- A. You can create and sync a custom object from any object in Salesforce
- B. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
- C. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
- D. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
Answer: C
NEW QUESTION 124
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Pardot engagement data on the Salesforce campaign and Account records?
Choose 2 answers
- A. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
- B. Have each team member log in and reference the dashboard in the Analytics Studio app.
- C. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
- D. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
Answer: A,D
NEW QUESTION 125
Wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
- B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
- C. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.
- D. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
Answer: A
NEW QUESTION 126
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You can read the Registration procedure of the Pardot Consultant Certification Exam
The registration for the Pardot Consultant Exam follows the steps given below.
- Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
- Click Register for an exam.
- Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
- All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
- If you selected the supervised on-site exam:
- You will be sent an email confirming the purchase and registration.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Login to the Webassessor at www.webassessor.com salesforce. If you don’t already have an exam profile in Webassessor, you need to create one.
- Click the Save button for your preferred delivery method.
- Select a test center.
- If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
- Check the accuracy of the exam and the details of the program, click Pay.
- Click on Submit
- You will see a purchase confirmation screen. Click Finish.
- If you selected the supervised online exam:
- Click on Select
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