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NEW QUESTION 46
LenoxSoft has a Pardot form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?
- A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
- B. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
- C. Edit the completion action on the form to only add to the list if the email address is valid.
- D. Use the list to send a permission pass email and remove all hard bounces.
Answer: A
NEW QUESTION 47
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Pardot Score field
- B. Pardot Grade field
- C. Einstein Behavior Score
- D. Einstein Lead Score
Answer: C
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_einstein_behavior_scoring.htm&type=5
NEW QUESTION 48
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Import and merge existing records from all systems to Pardot
- B. Import and merge existing records from all systems to Salesforce
- C. Add custom prospect fields to Pardot and map to Salesforce.
- D. Add custom account fields to Pardot and map to Salesforce
Answer: B
NEW QUESTION 49
An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
- A. Run a segmentation rule based on the Pardot campaign
- B. Look for the original list based on the Pardot campaign
- C. Run an automation rule based on the Pardot campaign
- D. Run a dynamic list based on the Pardot campaign
Answer: A
NEW QUESTION 50
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.
- B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
- C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
- D. Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your
Answer: C
NEW QUESTION 51
Select available Webinar Scoring Rules
- A. Webinar Invited
- B. Webinar Refusal
- C. Webinar Registered
- D. Webinar Attended
Answer: A,C,D
NEW QUESTION 52
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot. How should the data be imported?
- A. Import all prospect data and create a suppression list.
- B. Import unmailable prospects in Pardot; mark as global opt-out.
- C. Import unavailable prospects in Pardot; perform permission pass.
- D. Import only the list of mailable prospects in Pardot.
Answer: B
NEW QUESTION 53
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
- B. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin - D. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Answer: D
NEW QUESTION 54
What can you do in Advanced Section of Look and Feel step in Pardot Form
- A. Include "Not you?" link to allow visitors to reset the form
- B. Disable autoresponder emails on this form
- C. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- D. PI Enable explicit bot protecting using reCAPTCHA
Answer: A,C,D
NEW QUESTION 55
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
- A. The engagement with those assets happened before the fields were added to the page layouts.
- B. The campaign is not a connected campaign so the data is not syncing.
- C. The Pardot users do not have the Pardot permission set and cannot see the data.
- D. The data hasn't been refreshed in 24 hours so the values haven't been updated.
Answer: B
Explanation:
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf
NEW QUESTION 56
Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?
- A. The ability to assign prospects based on specific criteria being met
- B. The ability to assign prospects via automation instead of manually
- C. The ability to allow Salesforce to overwrite an assigned user in Pardot
- D. The ability to use existing complex Salesforce lead routing processes
Answer: A
NEW QUESTION 57
What is true about page actions? [Choose three answers]
- A. It is possible to use URL wildcard by adding * to the end of the URL.
- B. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
- C. You cannot set the prospect's source campaign with page actions.
- D. You cannot use auto responder emails with page actions.
Answer: A,B,D
NEW QUESTION 58
LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
- A. Create the custom fields needed for the forms individually in Pardot.
- B. Migrate the HTML and CSS of the current form into a new Pardot layout template.
- C. Create the existing form links as custom redirects in Pardot for tracking.
- D. Import the list of custom fields used on their forms to create the fields in Pardot.
Answer: A,B
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_automation_page_actions.htm&type=5
NEW QUESTION 59
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Dynamic list based on the form submission
- B. Automation rule based on the form submission
- C. Completion action on the form submission
- D. Segmentation rule based on the form submission
Answer: C
Explanation:
https://www.pardot.com/blog/completion-actions/
NEW QUESTION 60
Select three available Pardot Editions
- A. Pardot Professional
- B. Pardot Advanced
- C. Pardot Plus
- D. Pardot Ultimate
- E. Pardot Growth
- F. Pardot Standard
Answer: B,C,E
NEW QUESTION 61
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
- A. Run an automation rule to assign based on the " Request demo " Submission & prospect status field
- B. Run completion Action on form Request a demo with action notify Admin
- C. Run completion Action on form Request a demo with action assign to user
- D. Export the submission report & Import
Answer: A
NEW QUESTION 62
Which standard connectors can be activated in Pardot [Choose two answers]
- A. Olark
- B. Survey Monkey
- C. Youtube
- D. GoToWebinar
Answer: A,D
NEW QUESTION 63
Monthly cost of Salesforce Engage is
- A. 100$
- B. 15$
- C. It's always free
- D. 50$
Answer: D
NEW QUESTION 64
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500.
Their department should either be technology or finance.
C-level is the best fit but managers should also be included as they may make purchasing decisions.
Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
Answer: A
NEW QUESTION 65
Is it possible for many users to edit exact same Email Template simultaneously?
- A. False
- B. True
Answer: A
NEW QUESTION 66
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
- A. Authentication increases deliverability rates of emails sent through Pardot.
- B. Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.
- C. Authentication provides legal protection against email abuse complaints.
- D. Authentication ensures the company's sending IP will not appear on blocklists.
Answer: A,C
NEW QUESTION 67
What is true about scoring? [Choose one answer]
- A. Pardot comes with a scoring model that cannot be adjusted or changed.
- B. It is not possible to reset a prospect's score to 0.
- C. Salesforce opportunities can influence a prospect's score.
- D. Pardot will automatically assign prospects a score from F- to A+.
Answer: C
NEW QUESTION 68
Select available Social Media Connectors
- A. FullContact
- B. AddThis
- C. Facebook
- D. Twitter
- E. CD Linkedln
Answer: A,B
NEW QUESTION 69
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